Since the country proposed and vigorously promoted the strategic direction of "new quality productive forces" development, all industries have accelerated their pace of transformation and upgrading, using digital intelligence to drive industrial changes and actively building a modern industrial system. Against this backdrop, this annual economic conference systematically reviewed the major economic events of the year and commended the industry role models who have made outstanding contributions in various economic and social fields, conveying the spirit of the times and paying tribute to the upward momentum. Dichen Jewelry Group, with its systematic achievements and industry influence in the digitalization strategy, stood out among many enterprises and won the "2025 Annual (Industry) Best Digital Transformation Award". Winning this prestigious award is not only a high-level recognition of Dichen's past innovative practices and strategic determination, but also a powerful testimony to its deep and meticulous efforts and courageous transformation in the jewelry industry.
Facing the multiple challenges of high gold prices, model iteration and consumption evolution, the Chinese jewelry industry is entering a crucial period of structural adjustment in its new round. As a pioneer in the jewelry industry with over 30 years of development (8.670, 0.10, 1.17%), Decheng Jewelry Group adheres to the foundation of jewelry business and deeply explores long-term market layout. As early as 2020, it launched the "Huixi Plan", breaking the traditional heavy assets, manpower-intensive warfare and extensive operation models. Guided by the "Huixi Plan", it deeply established a closed loop of refined operation management and completed a strategic transformation towards refinement, dataization and intelligence in five years, forming a new development pattern with a complete industrial chain and efficient and intensive supply chain.
By 2025, "Golden Lion Online" has successfully enabled over 10,000 jewelry stores across the country. It has also continuously upgraded the "Golden Lion Code Purchase" function and launched the country's first parallel warehouse, integrating numerous advantages such as a premium product inventory, precise dissemination, and rapid response. This has enabled partners to restructure the human, goods, and venue elements in the new competitive landscape, truly achieving a digital and intelligent transformation of online and offline integration.
As a benchmark enterprise in the industry for over 30 years, Decheng has always adhered to the dual-track approach of "quality manufacturing" and "intelligent manufacturing". It has established an independent jewelry appraisal and a "CNAS+CMA" dual-certified testing laboratory. It has fully introduced more than 30 sets of international advanced detection instruments such as inductively coupled plasma emission spectrometers and spark direct reading spectrometers from multiple countries, becoming a third-party authoritative institution for precious metal detection, and safeguarding every piece of gold jewelry.
Today, China is advancing the Chinese-style modernization through high-quality development. It is deeply implementing the innovation-driven development strategy and leveraging scientific and technological innovation to explore new fields and new paths, as well as to create new drivers and advantages for high-quality development. Decheng Jewelry Group, as a pioneer in the jewelry industry, has always adhered to the cooperation principle of "honesty, altruism, and win-win". It collaborates with a wide range of business partners, using digital transformation as the engine and consumer demands as the orientation, to jointly explore the new future of the jewelry industry and achieve sustainable and high-quality win-win development.